W Paris-Opéra
OPENING & ARTISTIC PROGRAMMING
September 2011 – May 2012, W Paris-Opera, Paris, France
The agency was in charge of developing a global communication and buzz strategy for the opening of the first W hotel in Paris.
Management of 15 evenings in 9 months articulated around creative partnerships combining fashion, design and music, in the hotel still under construction. Production of films and viral tools, infiltration, public relations & press relations.
Some examples of happenings which took place :
-Lives: Yuksek, We have Band, Singtank, Electric guest…
-Showroom during fashion week: EachxOther, Lara Bohint, Body Editions…
-Dinners, happenings: launch of the website My Beautiful Dressing, Corner W for Colette’s 15th birthday…
On the artistic program of the opening night: Zeus, Shobo Shobo, Random International, Andrea Crews, Honet, Yorgo Tloupas…
A co-production La Clique & Clémentine Au Bureau.
Discover the program
Some examples of events and partnerships set up inside and outside the hotel :
-Lives : Yuksek, We Have Band, Singtank, Electric Guest…
-Showroom during the Fashion Week : EachxOther, Lara Bohint, Body Editions…
-Dinners, happenings : launch of the website My Beautiful Dressing, Corner W for Colette’s 15th birthday…
On the artistic program of the opening night: Zeus, Shobo Shobo, Random International, Andrea Crews, Honet, Yorgo Tloupas?
#opening #launch #celebration #artists #ambassadors #creation #strategies #team #evenings #concerts #marketing #marketing
Project(s) W Paris - Opéra
