OUIGO / SNCF
TRAVELLING VIDEO MAPPING, NEW OUIGO DESTINATIONS
December 2015, Nantes, Rennes, Tourcoing, France
The pop and low-cost TGV on its way to discover its new destinations and to meet its new travellers by embracing the walls of the city. A giant and itinerant night-time video mapping came to dress with its pink and blue color code the facades, stations & monuments of the 3 newly operated cities.
The agency created a playful clip in motion design carrying the brand’s messages for these very special projections & an online buzz campaign. At nightfall, projectors embedded on specially equipped vehicles were touring in the cities, illuminating the citizens with their lights …
A tandem Clémentine Au Bureau – Elan-Edelman.
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