CREATION OF THE NEW SYENSQO SHOWROOM – THE FRONTAGES

2023
Bruxelles.

SYENSQO, the new traded entity of the Solvay Group, moved to Rue de la Fusée in Brussels in December 2023.

This new giant in specialty chemicals has undertaken major renovations in its brand-new headquarters, which now houses its research laboratories on-site.

Our global mission, structured in three phases, involved transforming the building’s façades to integrate new connected illuminated signs, installing an artistic lighting design in SYENSQO’s colors to illuminate the building, and finally, redesigning the entire LOBBY into a new reception space—an exhibition conceived as a digital forest, a stage, and more, all encapsulated within the new SYENSQO branding.

Mission accomplished!

Here are some photos from the second phase: the scenography of the new LOBBY – SHOWROOM.

This phase included the removal of existing furniture, the design and installation of new reception furniture, the creation of a stage for internal presentations, and the installation of an exhibition titled “Digital Forest,” featuring 3D and animated displays showcasing the Group’s research and innovations. Finally, the entire lobby was fully transformed in the colors of the new SYENSQO identity.

A remarkable adventure carried out with an incredible team: Yann Desgrée, Elsa Duclot, Jean-Eude Verdonck, Laurent Lefevre, and our long-standing partners: Agence NC, Anamorphée Studio, as well as our new collaborators: Europexpo, Light to Light, Maximilien Minguet. An infinite thank you to each of them.